Maison Kitsuné and Pernod Absinthe celebrate the launch of the first ever fashion collection and limited-edition bottle inspired by a spirit during New York Fashion Week at The NoMad Hotel.
New York, September 7th 2012 – Maison Kitsuné and Pernod Absinthe are thrilled to debut their exciting collaboration during New York Fashion Week. Years ago, Gildas Loaec and Masaya Kuroki, co-founders of fashion and record label Kitsuné conceived the idea to design a capsule collection inspired by the imaginary world of Absinthe. When Pernod Absinthe—creator of the first-ever commercially-sold Absinthe in 1805—approached Kitsuné, their idea turned into reality. The resulting capsule collection and limited-edition bottle that was unveiled on Friday, September 7th, during the New York Fashion Week. The official launch event will take place on the rooftop of the The NoMad Hotel with Maison Kitsuné founders and Pernod global CEO César Giron in attendance.
“After several inspiring meetings, discussing the identities of both the Pernod Absinthe and Kitsuné brands, it became crystal clear that we were on the same page, sharing common values of “Savoir-Faire” and transmission of heritage,” says Gildas Loaec. Beyond the excitement of creating an amazing limited-edition bottle, we thought that the ultimate challenge would be for
us to create the first-ever, high-end capsule fashion collection inspired by a liquor. They loved the idea and gave us “carte blanche” in our design. We had a lot of fun with this and in the process, broke all rules of classical endorsement deals. What ultimately drives us is passion and good taste. Pernod Absinthe has such a strong history that we were really excited to create something special inspired by it,” says Gildas Loaec.
In March 2012, Kitsuné and Pernod Absinthe embarked on a journey together with the support of FORWARD, Pernod Absinthe’s agency of record. “Pernod Absinthe is one of the most authentic and prestigious brands of the Pernod Ricard Group, a French jewel rooted in the imaginary of artists,” says Alexandre Sap, co-founder of FORWARD. “The creative community knows the DNA and heritage of the brand, which was beloved by Verlaine, Rimbaud, Toulouse Lautrec, Van Gogh, Monet and Picasso. This liquor truly is art in a bottle. We are very proud to have the opportunity to work with Maison Kitsuné and Pernod Absinthe on this very unique creative collaboration,” adds Mr Sap. The artwork/print created by Maison Kitsuné for the capsule collection will be unveiled in New York on September 7th, during New York Fashion Week. The collection and limited-edition bottles will be presented at Colette during Paris Fashion Week on September 20th, and then be available for purchase exclusively at the famous concept store of Rue St Honoré. Other assets developed with FORWARD will also be presented, including a music video directed by French directors “We Are From LA” with a soundtrack by English rock band Citizens. This dynamic music video will be released online and within independent movie theaters, with print visuals and original music by Kitsuné.
ABOUT PERNOD ABSINTHE
The story of Pernod Absinthe started back in 1805, when the young Henri-Louis Pernod, inspired by a medicinal recipe using an infusion of anise and herbs, founded the first commercial absinthe distillery, “La Maison Pernod Fils”, at Pontarlier, in France. In 1850, Pernod’s popularity reached its peak. Absinthe was widely appreciated by the artists of the day who liked to drink it during what they called “The Green Hour”, a ritual during which poets, artists and sculptors held intellectual discussions on art, literature, science and philosophy on the terraces of Parisian cafés at the end of the 19th century. Absinthe was banned in 1915, following protests from the wine lobby and a desire to fight alcoholism. Authorized once again at the start of the 20th century, Pernod Absinthe made a comeback, faithful to the traditional recipe that had been kept secret all that time. Long awaited by modern artists after a 100 year absence, Maison Pernod is drawing on its expertise and is relaunching the famous Absinthe that was recognized for its exceptional quality for over 200 years.
Kitsuné is a French electronic music record label and fashion label founded in 2002 in Paris by Gildas Loaec and Masaya Kuroki. Loaec and Kuroki, who are both passionate about fashion and music, had the idea of founding a company involved in both areas during a trip to Japan, where many people like both fashion and music, and are not afraid to combine them. Before co-founding the company Loaec worked with Daft Punk and also with Thomas Bangalter’s record label Roulé.
<FORWAR:D> is a creative boutique specialized in cultural marketing and artists collaboration for high profile brands. Founded by Alexandre Sap, Fabien Moreau, and Leslie Dubest, former co-founders of THE:HOURS, the company develop projects via its offices in New York, Paris and Tokyo, as well as a network of creative talents around the world. The clients’ roster includes Cartier, LVMH, Estée Lauder, DKNY, Michael Kors, Tommy Hilfiger, Chanel, Hermes, Absolut Vodka, Pernod Absinthe, and Harry Winston, amongst others...
by Jeff Dorta at PROJECT PUBLICITY
New York, NY: On the heels of New York’s fashion week, Celebrity Photographer Mike Ruiz
has partnered with the high-end clothing retailer Any Old Iron
, to turn his uniquely stylized photo work into a collection of sexy tees he is calling "Wearable Art". Retailing for $80 each, the first four pieces in the line are the David, the Sean, the Nick and the Todd. All depict the hyper masculine and stylized fitness models celebrated in Ruiz’s hugely successful coffee table book, Pretty Masculine
“This collection continues my exploration and deconstruction of the male ideal,” explained Mike Ruiz at the unveiling of the Wearable Art collection this week in New York. “The four men featured have put so much time and passion into sculpting their physiques to become, in essence, walking works of art. They are living testaments to setting a goal and achieving it at all costs; a discipline I find inspiring.”
Mike Ruiz has set a lofty goal of his own: that all people, especially those who live outside the world’s cultural epicenters, should be able to consume art in all ways possible. He is constantly looking for innovative ways to canvas his art. When he learned it had become possible to print photographic quality images onto fabric – through a process that allows full four-color printing on silk panels that is then stitched to the t-shirt – he jumped at the opportunity.
“I have spent my life creating a colorful and aesthetically pleasing reality for myself,” he says. “I love that with these tees, everyone can now share in that reality.”
Especially because the tees wear fashionably well both day and night. "They can easily be dressed up with a tuxedo jacket, or sported casually with a pair of jeans," suggests Ruiz. The high quality organic cotton and bamboo blend used for the shirts guarantee their longevity.
To give the artistic line a collectible quality, Mike Ruiz will unveil new pieces, depicting both men and women, every few months.
Wearable Art by Mike Ruiz is available for a limited time only at www.mikeruiz.com
, and at www.anyoldiron.net
Pedro Almodóvar, Victoria Abril and Jean Paul Gaultier for the opening of Kika, directed by Pedro Almodóvar, 1993 © Jean Paul Gaultier archives.
Madrid will be the First Stop for Jean Paul Gaultier Retrospective Exhibition in Europe
Celebrating Gaultier’s bold, ground-breaking global vision and extraordinary virtuosity, The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk will make its European premiere at Madrid’s FUNDACIÓN MAPFRE from Oct. 6, 2012 – Jan. 6, 2013. Over 120 ready-to wear and haute couture ensembles spanning 35 years will be on view along with excerpts from films, music video, and fashion shows, plus photographs by some of the world’s leading fashion photographers and contemporary artists.
New additions for Spain will include a specially-conceived grouping located that illustrates how some of Spain’s most cherished cultural icons, from toreros to flamenco dancers, have influenced the couturier’s work. Plus Gaultier’s eye-catching costumes for films (Kika, Bad Education, The Skin I Live In) by Pedro Almodovar (from sketches to final versions) will be installed in a dedicated gallery also exclusive to the Madrid venue.
According to Exhibition Curator Thierry-Maxime Loriot, “From transforming the torero's high-waist pants and boleros in PVC, leather, beaded with jet or denim, or by “Gaulterizing” the flamenco dress and mantilla with extraordinary drama, color, and flare, the additions especially conceived for Spain will further highlight the many unexpected way Jean Paul Gaultier has redefined the boundaries of fashion.”
Adds Loriot, “From Swashbucklers and Samurais, to Chic Rabbis and Madonnas, Jean Paul Gaultier's diverse influences for his couture and ready-to-wear collections have always been eclectic, surprising and daring. As someone who initiates trends instead of following them, you discover in his work his passion for different types of beauties. No matter your age, shape, skin color, or gender is, everyone is welcomed in his universe.”
More photos from Japanese designer Masatomo Yamaji's Rynshu collection. These photos were not included in the Market Days issue, but I would like to share it with you.
Designing under the names Ma-Ji, Masatomo, and now Rynshu, Japanese designer Masatomo Yamaji has consistently pushed the boundaries of men’s high fashion. Yamaji is known for his expertise in handling and transforming exquisite textures and fabrics into lavish, trend-setting pieces. To ensure the quality of every piece produced under his brand, he works without an assistant and personally handles the scenario writing, costume design, and creative direction of his designs. With each emerging collection, Yamaji has proven that he is indeed the paragon of avant garde menswear.
After meeting musician Will.i.am in Tokyo during a music video taping, Yamaji and Will.i.am have made plans to launch a collaborative menswear line called Will.i.am x Rynshu. The new line debuted in Spring 2012 in Japan, and featured exclusive jacket and blazer designs. To capture the US audience, tastemakers and fashionistas, Rynshu planning to introduce his collection Will.i.am x Rynshu this Fall.
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by David Cohen
photos courtesy of Jeffery Fashion Cares
Join the leading International Fashion and Luxury companies in NYC for the spectacular Jeffrey Fashion Cares 2012. This extraordinary event promising to bring together the best and most recognized companies in the world’s fashion industry and some of New York City‘s.
This extraordinary event promising to bring together the best and most recognized companies in the world’s fashion industry and some of New York City‘s charitable organizations for an dazzling evening of cocktails, silent auction and haute couture.
This event to benefit four of the most worthy non-profit organizations that improve the lives of people living with HIV/AIDS and members of the LGBTQ youth community.
Past years’ auctions have included luxurious gifts by Prada, Gucci, Diesel, Dolce & Gabbana, Louis Vuitton, Etro and more. Your generous ticket purchase and enviable auction buys benefit the important work of Lambda Legal, The Hetrick Martin Institute, The AIDS Community Research Initiative of America (ACRIA) and The Point Foundation. To purchase tickets click here.
Monday, march 26,2012, from 7:30 p.m. to 11:00 p.m., VIP-reception begins at 6:30 pm. At the Intrepid at Pier 86: 12th Ave. at W. 46th St., NYC
As a web-based jeweler, Talk to the Turtle specializes in the exclusive sale of bold self-affirmation by way of subtle pendants regaling Feng Shui philosophy.
Each of the nine paths of Feng Shui are individually inscribed to its own 7/8 diameter fob in sterling silver, 10KT yellow or white gold and looped to an Adjustable Cord Necklace, with or without a semi precious stone accent ($58-$268). Cast silver 18” and 24” chains are available to coordinate with sterling-silver charms ($60 and $68 respectively).
Yet those who prefer a more whimsical chi may opt for the Spirit Dangle. Cast in solid nickel or silver the charms hang on an oval link nickel-plated chain connected to a nickel-plated swivel snap hook all of which is accented by a polished crystal quartz ($38). However with the Double Dangle, personal paths can go in two directions, be them Imagine, Love, Health, Wealth, Peace, Journey, Joy, Wisdom or Spirit. It all just depends on which way you Shui.
Available online at www.talktotheturtle.com.