by Kraig Smith

Company examines nearly 1,000 keyword search terms to spot consumer travel trends

The summer travel season is almost here and digital marketing intelligence provider AdGooroo  knows where Americans will be going. Namely, Las Vegas and Disney. In an analysis of nearly 1,000 travel-related keywords searched an estimated 2.4 billion times on Google during January and February 2012, AdGooroo found Disney accounted for 7.3 percent of all travel-related searches followed by Las Vegas at 6.3 percent, placing these two vacation destinations ahead of all others explored by online searchers, followed by Florida (5.7 percent), the Caribbean (3.2 percent), Mexico (2.1 percent) and Hawaii (1.1 percent).

The study was conducted using AdGooroo’s Industry Insight search marketing dashboard, which measures search data for more than 160 industries as well as virtually any advertiser.

The overall most popular travel topic searched was not destinations, however, but transportation (airlines, trains, auto rentals) at 33.6 percent of all searches, and lodging/hotels at 21.3 percent, suggesting Americans may already have a good idea where they are going this summer but need to find out how they will get there and where they will stay. The next most popular travel topics were destinations (17.7 percent), ticketed attractions (10.8 percent), cruises (9.1 percent), booking sites (3.6 percent) and travel packages (3.1 percent).

Among all travel topics, keywords focused on travel packages recorded the highest clickthrough rate, 9.8 percent. Keyword searches related to booking sites such as Orbitz, Expedia and Travelocity generated the lowest clickthrough rate at 2.7 percent.

As evidence of a still-sluggish economy, the study found significant bargain-hunting activity, with 13.3 percent of total travel-related searches containing words such as coupon, discount, cheap, low-price and deal.

“Travel is one of the most keyword-competitive industries,” said Richard Stokes, founder and CEO of AdGooroo. “So it represents fertile ground for search marketers in the travel category to apply Industry Insight and deepen their understanding both of their marketplace and the competitive landscape.”

For additional insight into the study, read an in-depth analysis by AdGooroo’s senior vice president of research and analytics, Gregg Hamilton.

For more information, visit AdGooroo.com.

 
 
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Photo courtesey of Villa Encantada.
by David Cohen

Located in the scenic hills of Amapas/Conchas Chinas in Puerto Vallarta, Mexico, Villa Encantada provides a vacation setting where paradise is found all year ‘round. Within a few minutes of downtown, the Amapas/Conchas Chinas area is considered by many to be the Beverly Hills of Puerto Vallarta.

Designed by one of the most well-known and respected architect in Puerto Vallarta,  Arturo Ramos grew up in a small town called Mascota just 15 miles from downtown Puerto Vallarta. As a young boy, he already was interested in studying the architectural features of buildings. “As I grew older, I saw architecture as means to be involved in a highly creative profession for my life’s work” says Ramos. The clean lines and dramatic open spaces of the Villa are strong evidence of his work and follow the wishes of his clients who wanted a high quality Villa that reflected native architecture. To that end, Ramos chose a Spanish Colonial approach to offer guests the opportunity to experience an environment or culture different than their own. It was Ramos’s reputation that convinced his clients to contract him to design the Villa.

Ramos chose to use primary elements for the design, like cantera stone for the floors, columns and balustrades; for the windows, doors and cabinets he used rich parota hardwood that is native to Mexico. It is evident that there was a concerted effort to repeat colors and materials throughout the grand interiors to increase the feeling of visual spaciousness.

In Spanish, Villa Encantada means enchanted and it lives up to its name in providing so many luxurious amenities. With spacious 5,000-square feet of luxury, 5 bedrooms with private bathrooms, many terraces, a solar-heated swimming pool, spa tub, spectacular décor, beautiful original art works ... the list never ends. The art displayed in the Villa was chosen not only for its design and color, but for sentiment as well. The many blown art glass bowls, plates and vases are from Tonala, an artisan community outside of Guadalajara.

A stay at the Villa is designed to ensure a totally relaxed atmosphere. On-site service includes a maid, a chef and a houseboy. You won’t need to do a thing. No cooking, no grocery shopping, nothing. Simply just sit by the pool, relax and enjoy the sun and the air. I couldn’t resist doing watercolors by the pool. By painting, I not only relaxed but I had fun doing it.

In the evening you must dine outside on one of the terraces or by the pool, feel the soft ocean breeze and enjoy the lush tropical jungle landscaping. The breathtaking views of Puerto Vallarta’s famous Banderas Bay are magnificent, especially with a margarita or tropical drink in your hand--one made by a member of the staff. This enchanted house truly offers vacationers the life style of the rich and famous.

If you decide to go into town (and believe me it will be difficult to leave the Villa), Puerto Vallarta has a lot to offer. There are many great restaurants, lots of shopping and fun gay nightlife. Romantic walks on the beach are good idea for couples, but whale watching is the ultimate experience as you watch the great beasts migrate to the Sea of Cortez. No wonder why Puerto Vallarta is one of the most popular resort destinations in the world. 

Villa Encantada is available for rental year ‘round: for reservation visit www.villaencantada.com. To find out more about gay life go to: www.discoveryvallarta.com, www.gayguidevallarta.com/Daylife or www.discoveryvallarta.com. For Information on traveling to Puerto Vallarta, Mexico, visit www.visitmexico.com.